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KCG offers advisory services are tailored to your organization’s unique requirements. Unlike 'one-size-fits-all' consulting, KCG begins each engagement by understanding your technology and services and creates an aperture view of the market from your perspective. KCG's offerings in this area include:
  • Budget analysis
  • Market sizing and growth projections
  • Identification of key market trends, drivers, and issues
  • Identification of relevant initiatives and opportunities
  • Profiles of competitors and key characteristics
  • Analysis of market channel alternatives
  • Assistance with identification and development of channel partners
  • Business plan analysis, critique, and recommendation
Pipeline Management and Development
Our interactive services are tailored to your business needs. KCG can assist in some or all of your business development pipeline activities. We are available to support your business development and sales organization in the following areas:
  • Creation, development, and maintenance of business development pipeline
  • Continual mining of available KCG resources for opportunities
  • Tracking bid/no-bid decisions
  • Ad hoc market research to support business development efforts (determine sales angle for agency and capture strategy)
  • Development and maintenance of internal business development and sales tools
  • Assistance with identification and development of channel partners
Agency Profiling/Target Planning
KCG identifies and profiles activities, initiatives, programs, and key personnel within the agencies you're targeting. This information is essential to establishing or increasing your company's penetration into current and new key customer segments. Utilizing primary and secondary sources, we deliver actionable and relevant knowledge in the following areas:
  • Key agency trends, drivers, and issues
  • Identification of key agency personnel (decision makers, drivers, and influencers)
  • Identification of relevant initiatives and opportunities
  • Identification of relevant awarded programs
  • Identification of leading contractors in applicable activity areas
  • Identification of agency procurement environment and contract vehicle characteristics
  • Development of agency call plans